The Researcher Sample Network has automated sourcing emails from B to B databases, looking up e-mail formats, and sending out survey requests to companies for high value executives. We are also testing AI agents that can facilitate acquisition of survey respondents outside of panels. This is critical for B to B research where certain companies may represent a disproportionate share of the category spend. We have automated survey programming via AI with expert human oversight. AI can improve programming speed and reduce cost as long as there is expert human oversight on the back end. We also run multiple AI Insights Councils which include executives from Bose, Microsoft, BCG, McKinsey, Thryv, Apple, Pepsico, and Others. We discuss how AI is transforming the research profession and there is no selling. We are also developing an automated AI data cleaning tool, sample management tool, and AI stastician that compares an actual data set with the desired population and makes recommendations to improve how representative the data set relative to the desired population.We bring in senior researchers on our high value verified sample projects because insights pros will solve data quality issues, not talented sample executives.AI will continue to transform the insights profession, and we want to help senior insights pros and their organizations move towards passive restech income and teach insights pros selling and all aspects of entrepreneurship. We can either embrace AI as an industry or outside forces will continue to cannibalize our revenue.
